Why We’re Pumped About Uptown Electric Fireplaces
Electric fireplaces have come a long way. With so many options on the market, it’s easy to wonder—do they actually put out enough heat? Are they built to last?
We get it—we’ve been in the home-building industry for 30+ years that's long enough to see the good, the bad, and the downright ugly when it comes to fireplace products.
That’s why we don’t just sell any electric fireplace—we only stand behind the best. And when it comes to quality, the Uptown Electric lineup by Sherwood is at the top of our list. They’re not just about style, but about reliability, heat performance, and smart design.
In this video, Cory & Anthony break down:
✅ Why Uptown Electric is our go-to line
✅ The high-quality craftsmanship that makes a difference
✅ Reliability & warranty support (even 20 years later!)
✅ Size, heat output & smart features that set it apart
✅ Benefits of an Electric and Design flexibility.
If you’re looking for an electric fireplace that actually delivers, don’t miss this breakdown. We're happy to answer questions too, so drop them below.
Watch Cory and Anthony debate about what is the best Electric fireplace.
Why We’re Pumped About Uptown Electric Fireplaces
We’re back with another Fireside Chat, and this time, we’re diving into why we’re so excited about selling electric fireplaces again—specifically the latest line from Uptown by Sherwood Industries.
A New Standard in Electric Fireplaces
Electric fireplaces have traditionally struggled with quality control, especially when products come from overseas. The new Uptown line is different. Designed from the ground up by Sherwood Industries right here in Victoria, BC, these units offer a level of craftsmanship and reliability the category has been missing.
These aren't repurposed mass-market models—they’re engineered specifically to meet the expectations of customers looking for premium, reliable electric fireplaces backed by solid warranties and support.
Innovative Design & Realistic Flames
One standout is the UE29 LCD model, which features a full LCD screen. This lets users customize flame patterns with HD video of real flames—something you simply don’t get with traditional electric fireplaces. Even more impressive is the real wood log set, made from certified Douglas Fir sourced from Vancouver Island. It's the first of its kind to be certified in an electric fireplace in Canada.
Built to Last (and Easy to Service)
Many electric fireplaces feel like a gamble once the warranty runs out. Not with Uptown. Sherwood Industries has built a reputation for supporting their dealers and customers long after a sale. They stock parts for units that were discontinued decades ago. That kind of reliability makes us confident recommending and installing these fireplaces.
Everyday Use & Total Design Freedom
One of the biggest advantages of electric fireplaces is their year-round usability. They can run with or without heat, making them perfect for ambiance in any season. They also offer incredible design flexibility—you’re not constrained by non-combustible materials or tricky venting like with gas or wood.
From shiplap and bamboo siding to engineered hardwood, you can finish around these fireplaces however you like. And if your style changes down the line, it’s easy to update.
Easy Install, Flexible Power Options
Uptown units are designed to be easy to install with both 120V and 220V options right out of the box. Need simple ambiance? Stick with 120V for 5,100 BTUs. Want more heat? Use 220V to double the output. This flexibility is especially helpful when retrofitting older homes where adding new power lines can be costly.
Versatile for Every Home
Uptown’s full lineup includes standard, slim, and insert models—perfect for virtually any space, whether you’re building out, bumping in, or retrofitting. They’ve also added traditional-style models using the same LCD technology, giving homeowners the freedom to match their aesthetic without sacrificing innovation.
And while flame visuals can be a personal preference, Uptown’s flame effect consistently impresses—even winning over long-time wood stove enthusiasts.
The Bottom Line
Electric fireplaces used to be the second choice, especially for those who wanted the real heat and feel of wood or gas. But Uptown has changed that. With top-tier quality, stunning design, and meaningful support, these fireplaces are now a serious contender for any home.
Want to see them for yourself?
Visit us at 1089 Braidwood Road, Courtenay or browse the full lineup at fireplacesbycameron.ca. We’re here to answer your questions anytime—yes, even at 1 AM. If you’re thinking about upgrading or adding an electric fireplace to your space, we’ve got you covered.